Understanding Video Performance Metrics
Location: Account Performance > Video Performance
The Video Performance dashboard helps you understand how your video content is performing on Healing Sky. This section tracks views, engagement, subscriber behavior, watch time, and revenue so you can make informed decisions about your content strategy.
If you are creating educational content, promoting services, or monetizing through subscriptions, this page shows you what is working and where to improve.
Overview Section
At the top of the page, you’ll see a high-level summary of your video analytics. You can adjust the date range (for example, February 2026) to analyze performance during a specific time period.
Total Video Views
Shows the total number of times your videos were viewed during the selected time period.
Why this matters:
- Indicates visibility and reach
- Helps measure growth over time
- Shows whether your content topics are attracting attention
Total Watch Time
Displays the cumulative time users have spent watching your videos.
Why this matters:
- Watch time is a strong indicator of content quality
- Higher watch time suggests viewers find your content valuable
- Helps identify which videos keep attention longer
Average View Duration
Shows the average length of time viewers watch your videos.
Why this matters:
- Helps you evaluate engagement
- If average duration is low, your intro or structure may need improvement
- Longer duration often correlates with stronger subscriber growth
Total Revenue
Displays the revenue generated from your video content within the selected time frame.
Why this matters:
- Tracks monetization performance
- Helps measure ROI on your content efforts
- Allows you to compare content output to revenue impact
Directory Section
Profile View Graph
This graph shows profile visits over time and distinguishes between:
- New Users
- Old Users
You can adjust the time filter (such as This Year).
Why this matters:
- Measures how video content drives traffic to your provider profile
- Shows whether you are attracting new audiences or retaining existing ones
- Helps evaluate content marketing effectiveness
If profile views increase after publishing new content, that indicates your videos are driving interest in your services.
Video Section
Engagement Metrics
This graph tracks interactions such as:
- Likes
- Shares
You can adjust the time period (for example, This Year).
Why this matters:
- Likes show audience appreciation
- Shares show content value and authority
- Engagement signals influence discoverability
If shares increase, your content is resonating strongly with viewers.
Subscribers vs Non-Subscribers
This visual breakdown shows how many viewers are:
- Subscribers
- Non-Subscribers
Why this matters:
- Helps evaluate conversion from viewer to subscriber
- Identifies whether content is nurturing loyalty
- Guides strategy for converting non-subscribers
If most viewers are non-subscribers, you may want stronger calls to action.
Top 10 Favorited Videos
Displays your most favorited videos during the selected period.
Why this matters:
- Shows which content people want to return to
- Indicates long-term value
- Helps identify repeatable content themes
Favorited content is often evergreen and highly relevant.
Total Minutes
Shows total watch time split between:
- Subscribers
- Non-Subscribers
Why this matters:
- Helps identify which audience segment is most engaged
- Reveals whether subscribers are consuming more content
- Supports retention strategy
If subscribers generate significantly more watch time, your subscription model is working.
Revenue Generated
This chart breaks down revenue by:
- Subscriptions
- One-Time Payments
You can adjust the time filter.
Why this matters:
- Helps you understand which monetization model performs better
- Supports pricing and packaging decisions
- Allows you to evaluate recurring vs one-time income
If subscriptions outperform one-time purchases, focus on recurring content strategies.
How to Use This Dashboard Strategically
The Video Performance page is not just reporting data. It is a decision-making tool.
You can use it to:
- Identify high-performing topics
- Improve video length and structure
- Adjust calls to action
- Increase subscriber conversions
- Optimize monetization strategy
- Measure content ROI
Providers who review this dashboard regularly can refine their content strategy and increase visibility, engagement, and revenue over time.